Earlier this month Apple had a set of new announcements including the new Apple Watch release date. At that time they reduced the current price for the Apple TV to $69. I forecasted that the price decrease told me that a new Apple TV was coming.
This week most of the Apple Rumors center around a new Apple TV to be announced in the June Apple WWDC. Speculation is that it will be accompanied with a much faster processor (A8) and more memory which will be needed with the addition of more streaming content.
No price was given in the rumors, but my bet would be $99. When it comes out, I’m gonna get me one.